Build software with AI, on a secure-by-design foundation.

So you can build freely, and stay in control of your data.

Learn more
Innovation Family team collaborating

Family members:

NOX logo

Companies are building faster than ever.

AI makes it possible to create anything.
The question is: do you control your data?

What Innovation Family provides.

Most systems get more complex over time. We make sure they stay structured, secure and manageable.

Create what your business needs

Create internal tools, platforms, and AI-driven systems. On one foundation.

Know where your data is

Your data runs on the infrastructure we control. That means you always know where it is stored.

Security is part of how it's built

Security is built into the architecture. Every system you create runs on a secure foundation.

One system to build and run everything

Instead of managing multiple platforms, everything runs on one environment.

How it works.

LAYER 03 SOFTWARE · Built systems
LAYER 02 SECURITY · Risk insight
LAYER 01 FOUNDATION · Data control

Layer 01

NOX -
the foundation

NOX is our proprietary platform where your data lives and your systems are built.

Everything is API-driven, so data can be created, updated, and managed programmatically. This makes it possible to build systems with AI, without designing databases or writing complex code.

So you can build faster, without complexity.

More about NOX

Layer 02

WYKYK -
the security

WYKYK is an offensive cybersecurity approach integrated into the platform. It tests what you build from the outside in.

We focus on what is visible, reachable, and possible in practice. This gives you continuous insight into real-world risks as you build.

So the software you build is secure from the start.

More about WYKYK

Layer 03

Applications -
the software you build

This is where you create what your business needs. From internal tools to AI-driven systems, built on the same foundation. You can built this with your own teams, or have it built by us.

Using AI, you can build faster, without complex setup or manual development.

So you can build and scale without losing control.

More about NowOnline

Integrated with trusted providers.

You don't have to build everything from scratch. We integrate with specialized providers for key services, such as authentication, messaging, AI and storage. Each provider is selected for reliability, security and transparency. You know where your data is, and how it is handled. You can also connect your own providers to the platform.

About Innovation Family.

For over 20 years, we've been building software in complex digital environments. From enterprise platforms to data-driven systems.

With AI, building software becomes easier than ever. But understanding where data is, and what happens to it, becomes more and more difficult.

So we built a different foundation. A foundation where data is controlled, security is part of the architecture, and you can build freely.

About Innovation Family

Proven success, solid foundation

Track record family members.

Gazellen Award Logo

3x Gazellen Award winner, recognized for high growth
by FD ('23, '24 & '25)

ISO Logo

ISO 9001 & ISO/IEC 27001 certified - secure and structured by design

People Growth Logo

From 10 people in 2022 → 100 in 2026

Innovation Valley Logo

Founders of Innovation Valley campus

Trusted Logo

Trusted by hundreds of clients (avg. rating 4.7)

Dutch Digital Agencies Logo

Member of Dutch Digital Agencies

Where we work.

The Netherlands - Doetinchem

The Netherlands –
Doetinchem (HQ)

Governance and architecture.

Where the platform is designed and governed. Security and compliance are defined here.

India - Gandhinagar

India –
Gandhinagar (Gift City)

Engineering.

Where the platform is built and maintained. Over 40 engineers work on infrastructure and security.

UAE - Dubai

UAE –
Dubai

Regional presence.

Where we work with enterprise clients in the GCC region. Focused on local requirements.

Ready to get started?

Move fast with AI, without losing security and control.

Let's Talk

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Cover image Meet the founders
Meet the founders

Thiery Ketz - Founded NowOnline in 2004 and launched GO-tickets in 2011. He is the driving force behind strategy and innovation. With a passion for technology and entrepreneurship, he laid the foundation for the family of companies as it stands today.

Connect with Thiery on LinkedIn

Leon Buiting - Joined NowOnline as co-owner in 2017. Combines sharp technical insight with entrepreneurship.

Connect with Leon on LinkedIn

Nilesh Dhorajiya - Plays a central role in international collaboration and helped build the strong development team in Gandhinagar.

Connect with Nilesh on LinkedIn

Vijay Dabhi - Oversees daily operations and quality assurance, connecting teams in the Netherlands and India into one whole.

Connect with Vijay on LinkedIn

In 2022, Thiery and Leon, together with Nilesh and Vijay, founded NowOnline India, strengthening the bridge between the Netherlands and India. Together, the four founders form the core of Innovation Family: a group of companies that strengthen each other and build an innovative future together.