One powerhouse alliance, from pioneering development to scalable SaaS and future-proof security, united by vision and proven success.
Family members:
Enabling centralized vision, decentralized execution
All companies operate under Wagmi BV., enabling maximum focus with unified control and ownership.
With a full stake in every subsidiary (except India: 60%), we drive synergy, accelerate decision-making, and unlock the power of scale without limits.
Why these companies belong together
At Innovation Family, all our software companies share the same vision and core values. They are designed to work together, allowing you to combine their strengths, use our knowledge, and unlock new opportunities. This strategic cohesion ensures that every solution we create makes the whole family stronger and gives our clients a powerful, connected advantage
Custom design, development & delivery of digital solutions
Event management & ticketing software
Employee referral recruitment platform (SaaS)
Distribution of proprietary SaaS platforms (e.g. NOX backend)
Low-code headless CMS & data exchange platform
Ethical hacking & cybersecurity services
Employee engagement mobile solution
Internal talent development program / academy
How we grow: build, sell, reinvest
50% of our hours go to client projects. 50% go to our own SaaS products. We reinvest margin into future tools, funding, scaling, and sharpening our product pipeline.
Every new idea is validated, tested, branded and deployed with an internal roadmap.
From concept to exit-ready brand
We don't build one-hit wonders. We guide each product through a structured journey from MVP to full commercial maturity.
A future-proof SaaS portfolio with built-in momentum
At Innovation Family, every product moves through a structured growth path. From early validation to maturity. We don't chase quick wins, but build, test & validate with purpose and real customers.
Our teams are set up to iterate fast, measure what matters, and scale what works. We reinvest margins to fuel development, strengthen our platforms and deepen market fit across all stages.
This model allows us to grow with focus and control, while continuously increasing the long-term value of our portfolio.
Proven success, solid foundation
Let's shape the next chapter together
We've built the foundation. We know how to scale.
We are now seeking strategic partners who share our ambition. Investors who understand SaaS and want to help accelerate global growth across multiple products.
Are you ready to join the family?
Family members:
We'd be happy to hear from you. Fill in your details below and let's see what we can achieve together.
We'd be happy to hear from you. Fill in your details below and let's see what we can achieve together.
Thiery Ketz - Founded NowOnline in 2004 and launched GO-tickets in 2011. He is the driving force behind strategy and innovation. With a passion for technology and entrepreneurship, he laid the foundation for the family of companies as it stands today.
Connect with Thiery on LinkedIn
Leon Buiting - Joined NowOnline as co-owner in 2017. Combines sharp technical insight with entrepreneurship.
Nilesh Dhorajiya - Plays a central role in international collaboration and helped build the strong development team in Gandhinagar.
Connect with Nilesh on LinkedIn
Vijay Dabhi - Oversees daily operations and quality assurance, connecting teams in the Netherlands and India into one whole.
Connect with Vijay on LinkedIn
In 2022, Thiery and Leon, together with Nilesh and Vijay, founded NowOnline India, strengthening the bridge between the Netherlands and India. Together, the four founders form the core of Innovation Family: a group of companies that strengthen each other and build an innovative future together.